A digital marketing strategy built for search, AI discovery and measurable growth.
Muriel connects your website, content, search visibility, Google tools and priority channels into one practical plan, so your marketing has a clear purpose and your business is easier to find.
Why does your digital marketing feel busy but disconnected?
Many businesses invest in websites, content, social media, SEO and occasional ads without a clear view of how those activities should work together. The result is fragmented reporting, duplicated effort and weak visibility for the searches that could lead to an enquiry.
What is included in Muriel's digital strategy service?
The scope is built around your priorities, current capability and the channels most likely to influence the customer journey. It can include:
- Digital presence, website and competitor audit
- Audience journey and channel prioritisation
- SEO strategy, keyword research and on-page recommendations
- AEO content planning for clear, direct answers to customer questions
- AI visibility review for Google AI features, Bing and other answer-led search experiences
- Content structure that helps search engines and AI systems understand the brand, services and expertise
- SEO- and AEO-led blog strategy, topic planning and blog creation designed to answer customer questions and strengthen search and AI visibility
- Website architecture, internal linking and conversion recommendations
- Google Analytics 4 setup or review
- Google Search Console setup, monitoring and search performance analysis
- Google Tag Manager tracking recommendations
- Google Business Profile optimisation where relevant
- Looker Studio dashboard and reporting recommendations
- 90-day digital marketing roadmap
SEO, AEO and AI search visibility
Muriel improves the signals that help search engines and AI-led answer platforms understand what your business does, who it serves and why its content is credible. This includes useful service pages, direct question-led content, clear entity and brand information, internal links, proof and technically sound recommendations.
No responsible consultant can guarantee that a business will be cited in an AI-generated answer. The goal is to strengthen eligibility, relevance and clarity across traditional search and emerging AI discovery.
SEO blog creation that builds useful visibility
Muriel can plan and create search-led blog content around the questions potential customers are already asking. Each blog is structured for human readability, SEO, answer engines and AI-led discovery, with clear headings, direct answers, internal links and a defined role in the wider customer journey.
Google tools setup, reporting and decision-making
The Google marketing stack should tell you what people searched for, how they found the website and what they did next. Muriel can help organise Google Analytics, Search Console, Tag Manager, Business Profile and Looker Studio so reporting supports better decisions rather than producing more dashboards.
Light-touch PPC and Google Ads support
For businesses that need targeted paid search alongside organic growth, Muriel can provide light-touch Google Ads support. This may include campaign planning, keyword and landing-page alignment, ad copy, conversion tracking guidance, performance reviews and optimisation recommendations. Large-scale media buying or high-volume daily campaign management is scoped separately.
Who is this digital marketing service best for?
- Businesses that need a joined-up digital marketing plan
- Service brands seeking stronger Google and AI search visibility
- Teams that need SEO, AEO and website priorities in one roadmap
- Founders who want clearer reporting from Google tools
- Businesses testing a focused Google Ads campaign
- Companies preparing to invest more in marketing and needing direction first
Digital strategy FAQs
Can you improve our visibility in AI search results?
Do you manage Google Analytics and Search Console?
Do you offer Google Ads management?
Is AEO separate from SEO?
Do you write and create blog content?
The result
A focused digital roadmap that improves discoverability, measurement and the path from search or AI discovery to enquiry.
Understood in seconds. Trusted over time.